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Using & sharing your data for direct marketing purpose: We will share your data with Marketing Services Providers including Experian and Fintrace who use it to create profiles of you and others to help organisations better understand their customers and find others like them. They will also share your data with their customers for marketing, targeted advertising, measurement & identity resolution purposes. Marketing Services Providers will profile you by combining the data we share with information they receive from other sources. They analyse this to predict your likely behavioural characteristics, preferences and circumstances. Combining your data with information from other sources also helps Marketing Services Providers to check the accuracy of the data they hold about you, and ensure it is up-to-date (known as “validation”).”
For the purposes of existing customer contact and new customer verification Fintrace may process your information using the basis of Legitimate Interests. You can restrict the processing here.
Marketing Services Providers share your data primarily to help organisations find offers, products and services that are appropriate and likely to be of interest to their customers; and communicate those to their customers more effectively
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